Miss Clairol is now Liquicolor Permanente! With SOY4PLEX for up to 84% more deep conditioning than the leading professional cream color. Same shade results as Miss Clairol and 100% gray coverage. Delivers the 4 signs of healthy-looking color: deep conditioning, reflective shine, multi-dimensional shades and long-lasting results. A permanent liquid color available in 64 shades, ideal for quick application and coloring in between foils. Use for deep conditioning gray coverage, with 84% more conditioning than the leading professional cream. For even more conditioning, mix with Clairol Professional Color Serum.