Miss Clairol is now Liquicolor Permanente With SOY4PLEX for up to 84 more deep conditioning than the leading professional cream color. Same shade results as Miss Clairol and 100 gray coverage. Delivers the 4 signs of healthylooking color deep conditioning, reflective shine, multidimensional shades and longlasting results. A permanent liquid color available in 64 shades, ideal for quick application and coloring in between foils. Use for deep conditioning gray coverage, with 84 more conditioning than the leading professional cream. For even more conditioning, mix with Clairol Professional Color Serum.