The #1 root touch up* solution for long-lasting, natural-looking roots. Seamlessly blends with pre-formulated salon color and leading box-dye permanent shades *Among leading retail permanent shades and pre-formulated salon color. *based on units sold Conceal and rescue your roots for 100% gray coverage that lasts up to 3 weeks in just 10 minutes! The ergonomically engineered brush delivers salon quality application. No roots, no grays, no trip to the salon. Perfect for targeting new roots and grays or covering high amounts of grays Application kit includes: Permanent Color Cream, Color Activating Lotion, Brush and Bowl, Expert gloves