Bring back soft, bouncy hair with our ultra-purifying shampoo. It effortlessly removes excess oils, dirt and product build-up. Not to mention minimising the effects of hard water and air pollution. 3D Chelating Technology helps remove traces of heavy metals, while Hibiscus Cider Vinegar and Lemon Peel Extract deeply cleanse - without stripping away moisture. This antioxidant-rich saviour for strands in the city soothes as it detoxifies, refreshing from root to tip to restore virgin-like softness and shine. Our antioxidant-rich formula effortlessly removes excess oils, dirt and product build up - while minimising the effects of hard water and air pollution. Use a quarter size amount of shampoo on wet hair. Massage from root to ends. Rinse out. Use once a week or whenever deep cleansing is needed.