Coles Own Brand fresh pork is free from artificial growth promotions. Coles fresh pork undergoes rigorous auditing. In addition to being assessed against the Australian Pork Industry Quality Assurance Program (APIQ), it is also assessed to more stringent requirements developed by APIQ and Coles on areas such as bedding, enrichment, husbandry practices, stocking densities, antibiotics, growth promotions and hormone use. This Standard extends above the current industry standard.