Improve your daily oral hygiene regimen with the Colgate 360 Optic White Platinum Soft Toothbrush. It is designed with stain-erasing cups that work with your toothpaste to help effectively remove surface stains for a naturally whiter smile. The unique spiral bristle head design on the Colgate 360 toothbrush helps to brighten enamel by polishing and cleaning hard-to-reach areas. It is also effective in cleansing your tongue, cheeks and gums for a fresher mouth.