Colgate advanced white toothpaste contains active micro-cleansing crystals which has been clinically proven to gently polish and effectively whiten your teeth. It also helps prevent new stains from adhering so your teeth stay whiter for longer. Powered with dual cleaning system that removes 10x more surface stains versus a regular fluoride toothpaste. Gently polishes & prevents new stains. Effectively removes stains. Safe for daily use. Freshens breath. Fights cavities & removes plaque.