It's my first time using this product and I was surprised by how much I liked it. It didn't have any bad smell at all. Will surely get it again. Thanx

Good product, doesn’t have a wierd after taste like some toothpastes and doesn’t affect sensitive teeth either so it’s an all round winner for our family,

Another great product from Colgate. The addition of charcoal really makes a difference. My children specifically request this toothpaste.

I bought this product recently as I like the idea of the charcoal & the claim whiter teeth in 7 days. Since using it the red stripe in the toothpaste has discoloured my toothbrush red & my teeth look more yellow. It was disappointing so have stopped using it. Unusual for Colgate .. I wonder if they realise?

Standard, did not see if there was any major improvements to teeth but it's toothpaste.

I really enjoyed testing out this toothpaste on Home Tester Club and saw results from the first use and would definitely repurchase and recommend to those looking for a teeth whitening toothpaste that actually works.

My husband bought this toothpaste a few days ago and I am already obsessed with it. It foams well and it leaves the cleanest feeling in my mouth. I can’t say how well the whitening results are yet, but fingers crossed!

Cleans well, leaves a refreshing taste and feel once you’re done brushing. I’ve have noticed it does help with whitening, but I also use it with a charcoal whitening tooth brush.

I am in love with this tooth paste. I like the taste and it works so well leaves my teeth sobright and clean. My mouth feels so fresh this is what I want first thing in the morning.

Smile for the camera

Nice fresh taste and teeth looking good after consistent use.