Colgate Advanced Whitening Purple Toothpaste is made with colour correcting technology for whiter teeth in 7 days! Inspired by the colour science of purple shampoos, meet Colgate Advanced Whitening Purple Toothpaste. Our colour correcting technology helps to neutralise the yellow tones in your teeth for a brighter smile! The formula has a stain protection system to help prevent new stains plus daily anticavity protection to give you whiter teeth in 7 days! Don't miss out on the hottest oral beauty trend and try Colgate Advanced Whitening Purple Toothpaste. Colour correcting technology Whiter teeth in 7 days Gentle for daily use Freshens breath Daily anticavity protection Colgate Advanced Whitening Purple toothpaste is also sugar free, vegan and gluten free.