Colgate Max Fresh with Mini Breath Strips features an infusion of toothpaste with hundreds of mini breath strips that invigorates your brushing experience to leave your breath feeling fresh for hours! These breath strips are formulated to remain intact while in the tube and to dissolve instantly when you start brushing your teeth.10x longer cooling (vs. regular Colgate fluoride toothpaste) for freshness that lasts for hoursStrengthens tooth enamel and protects against cavitiesGreat tasting cool mint flavour for long lasting fresh breathFluoride formula, gentle for daily use96% ingredients of natural origin (Toothpaste formula is made with 96% ingredients of natural origin). Colgate Max Fresh Toothpaste is sugar free, gluten free and vegan. Made in a recyclable tube (does not include cap). Experience the rush of an intense cooling sensation with every brush!