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Colgate Optic White Electric Toothbrush
Colgate Optic White Electric Toothbrush
Colgate Optic White Electric Toothbrush
Colgate Optic White Electric Toothbrush

Colgate Optic White Electric Toothbrush

(151 reviews)

Colgate Optic White Powered Toothbrush Soft starts whitening from day 1. It polishes the surface of your teeth, has a 2 minute timer and 2 brushing modes: regular & sensitive.

Colgate Optic White Powered Toothbrush Soft starts whitening from day 1. It polishes the surface of your teeth, has a 2 minute timer and 2 brushing modes: regular & sensitive.

$14.99 - $42.00

in 34 offers

The lowest price for Colgate Optic White Electric Toothbrush right now is $14.99 at Chemist Warehouse, compared across 28 retailers.

The all-time low was $10.00 on 11 Oct 2025 — today's price is 50% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Colgate Optic White Electric Toothbrush

$14.99

(151 reviews)

Colgate Optic White Powered Toothbrush Soft starts whitening from day 1. It polishes the surface of your teeth, has a 2 minute timer and 2 brushing modes: regular & sensitive.

Colgate Optic White Powered Toothbrush Soft starts whitening from day 1. It polishes the surface of your teeth, has a 2 minute timer and 2 brushing modes: regular & sensitive.

Prices last updated 9 June 2026.

Price comparison

Price data powered by pricesAPI.io

Last updated at 09/06/2026 09:25:51

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Chemist Warehouse

$14.99

Colgate Optic White Power Toothbrush Soft

Delivery between Wed – Thu $9.99

Woolworths

$15.00

Colgate Battery Powered Toothbrush Whitening Optic White each

30-day returns

ritchies.com.au

$16.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

Minlaton Foodland

$16.20

Colgate Optic White Powered Toothbrush Soft 1 Pack

Better Value Pharmacy

$17.95

Colgate Optic White Power Toothbrush Soft 1 Pack

Delivery between 12–23 June $12.70

tuckerfresh.com.au

$20.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

foodiesmarket.com.au

$20.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

loveys.com.au

$20.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

tuckerfresh.com.au

$20.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

Next-day delivery $10

tuckerfresh.com.au

$20.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

Next-day delivery $10

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Colgate Optic White
30 October 2024Wren2

originally posted on colgate.com.au

The Colgate Optic White electric toothbrush comes in a sleek and simple black design, comes with aaa batteries. Before turning on the brush seems light weight but sturdy and comfortable to hold. When powered on the first or sensitive mode is still quite powerful, there is a lot of vibration and this can resonate through your teeth and gums, which would be uncomfortable if you really do have sensitive teeth or gums. In regular mode it’s very powerful and you feel the vibrations through your teeth which can be a little uncomfortable even if you are used to an electric toothbrush. The small white heads oscillate but the other bristles just vibrate. It’d be great if there was more movement of other brush components to really reach the hard to reach places. I have ... MoreThe Colgate Optic White electric toothbrush comes in a sleek and simple black design, comes with aaa batteries. Before turning on the brush seems light weight but sturdy and comfortable to hold. When powered on the first or sensitive mode is still quite powerful, there is a lot of vibration and this can resonate through your teeth and gums, which would be uncomfortable if you really do have sensitive teeth or gums. In regular mode it’s very powerful and you feel the vibrations through your teeth which can be a little uncomfortable even if you are used to an electric toothbrush. The small white heads oscillate but the other bristles just vibrate. It’d be great if there was more movement of other brush components to really reach the hard to reach places. I have noticed some whitening after use for 5 days also whilst using a whitening toothpaste by Colgate.

Easy to use effective results
30 October 2024Laura3

originally posted on colgate.com.au

This tooth brush is easy to use, light weight and effective in brushing. The whole mouth feels clean after brushing the cheek cleaning function is excellent. I prefer this to my electric tooth brush and will switch permanently.

Elevated Manual Toothbrush
31 October 2024izzy1

originally posted on colgate.com.au

Overall the product looks great, and feels great. While it vibrates, you still need to manually brush your teeth which is okay but I think I expected more of an electric toothbrush feeling. I really enjoy the fact you can replace the heads, that it has the whitening feature and the tongue cleaner on the back.

Price comparison

Updated about 6 hours ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
Chemist Warehouse

$14.99

Colgate Optic White Power Toothbrush Soft

Delivery between Wed – Thu $9.99

Woolworths

$15.00

Colgate Battery Powered Toothbrush Whitening Optic White each

30-day returns

ritchies.com.au

$16.00

Colgate Optic White Powered Toothbrush Soft 1 Pack

Minlaton Foodland

$16.20

Colgate Optic White Powered Toothbrush Soft 1 Pack

Better Value Pharmacy

$17.95

Colgate Optic White Power Toothbrush Soft 1 Pack

Delivery between 12–23 June $12.70

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

Colgate Optic White
30 October 2024

The Colgate Optic White electric toothbrush comes in a sleek and simple black design, comes with aaa batteries. Before turning on the brush seems light weight but sturdy and comfortable to hold. When powered on the first or sensitive mode is still quite powerful, there is a lot of vibration and this can resonate through your teeth and gums, which would be uncomfortable if you really do have sensitive teeth or gums. In regular mode it’s very powerful and you feel the vibrations through your teeth which can be a little uncomfortable even if you are used to an electric toothbrush. The small white heads oscillate but the other bristles just vibrate. It’d be great if there was more movement of other brush components to really reach the hard to reach places. I have ... MoreThe Colgate Optic White electric toothbrush comes in a sleek and simple black design, comes with aaa batteries. Before turning on the brush seems light weight but sturdy and comfortable to hold. When powered on the first or sensitive mode is still quite powerful, there is a lot of vibration and this can resonate through your teeth and gums, which would be uncomfortable if you really do have sensitive teeth or gums. In regular mode it’s very powerful and you feel the vibrations through your teeth which can be a little uncomfortable even if you are used to an electric toothbrush. The small white heads oscillate but the other bristles just vibrate. It’d be great if there was more movement of other brush components to really reach the hard to reach places. I have noticed some whitening after use for 5 days also whilst using a whitening toothpaste by Colgate.

Wren2 originally posted on colgate.com.au
Easy to use effective results
30 October 2024

This tooth brush is easy to use, light weight and effective in brushing. The whole mouth feels clean after brushing the cheek cleaning function is excellent. I prefer this to my electric tooth brush and will switch permanently.

Laura3 originally posted on colgate.com.au
Elevated Manual Toothbrush
31 October 2024

Overall the product looks great, and feels great. While it vibrates, you still need to manually brush your teeth which is okay but I think I expected more of an electric toothbrush feeling. I really enjoy the fact you can replace the heads, that it has the whitening feature and the tongue cleaner on the back.

izzy1 originally posted on colgate.com.au
Feels great on my teeth
30 October 2024

This is a good portable toothbrush - it’s not as intense as a traditional electric toothbrush but as good at cleaning as my old toothbrush.The size is great. I don’t like that it’s black as toothpaste residue is very obvious but that’s not a deal breaker

Annieclare5 originally posted on colgate.com.au
Good product
30 October 2024

I recently tried the Colgate Optic White Powered Toothbrush and I’m quite impressed. The design is sleek and easy to handle, making brushing feel more effective. The built-in timer encourages thorough brushing, which is a great feature for maintaining oral hygiene. After using it for a few weeks, I noticed my teeth looking noticeably whiter.However, I wish the brush head was a bit softer, as it can feel a little harsh on sensitive gums. Overall, it’s a solid choice for anyone looking to enhance their teeth whitening routine. Definitely worth a try!

Soph10 originally posted on colgate.com.au
Great toothbrush
30 October 2024

Funnily enough the toothbrush I was using before this one is also an electronic Colgate toothbrush which I love. More than my traditional electric toothbrush. This new Colgate one is great too.Love that it comes with batteries. It’s easy to use and seems really well sealed that water and mold can’t get in. As in the past that’s happened with the bottom, and battery compartment of electric toothbrushes.The two speeds are great. I only just realised the second speed recently.Cleans my teeth well. It’s comfortable to use. Not too hard or too soft. The bristles are great. I love love love tongue/mouth cleaner on the back of the head. My other Colgate toothbrush has that too. That’s one thing other brands don’t have. Game changer.I don’t understand how it’s a ... MoreFunnily enough the toothbrush I was using before this one is also an electronic Colgate toothbrush which I love. More than my traditional electric toothbrush. This new Colgate one is great too.Love that it comes with batteries. It’s easy to use and seems really well sealed that water and mold can’t get in. As in the past that’s happened with the bottom, and battery compartment of electric toothbrushes.The two speeds are great. I only just realised the second speed recently.Cleans my teeth well. It’s comfortable to use. Not too hard or too soft. The bristles are great. I love love love tongue/mouth cleaner on the back of the head. My other Colgate toothbrush has that too. That’s one thing other brands don’t have. Game changer.I don’t understand how it’s a whitening toothbrush, that it has any additional whitening power but otherwise it’s great.

Charlie1 originally posted on colgate.com.au
Great toothbrush
30 October 2024

I really like this toothbrush, it has left my teeth feeling super clean after. While I don't find the vibrating quite as effective as a rotating electric toothbrush, I still found this a great option.

Meghan9 originally posted on colgate.com.au
Not really a fan of it.
30 October 2024

Honestly, I’m not impressed with the electric feature. It doesn’t spin or move to effectively brush the teeth. It just vibrates and it doesn’t add any benefits.

Rebecca2 originally posted on colgate.com.au
Review of Colgate Brush
30 October 2024

The brush has a good grip, the charging holds for good duration. The bristles are soft and do not scrape the gums. At the same time, the automatic vibration of the brush helps clean teeth thoroughly.

DBuch9 originally posted on colgate.com.au
Works as good as a manual toothbrush
30 October 2024

I have owned a few different kinds of sonic and oscillating toothbrush models from different brands and believe this specific one to be quite average in its ability to do more than a manual toothbrush. I'd recommend to either purchase a Colgate Rechargeable Toothbrush OR and Oral B Rechargeable one (which i am using now and find best).

msadek977 originally posted on colgate.com.au

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