Gum Health It's important to take good care of your gums. Antibacterial toothpastes help fights bacterial plaque along the gum line to help you care for your gums. When plaque that is constantly forming on your teeth accumulates, it can harden over time. The bacteria found in this build-up can affect the health of your gums. Maintaining healthy gums provides a strong foundation for teeth. Caring for Gums Colgate Savacol toothpaste uses a specially designed antibacterial formula with advanced technology (vs ordinary fluoride non-antibacterial toothpaste) to help keep gums strong and healthy. This clinically proven (zinc citrate is clinically proven to reduce bacteria), gentle formula actively fights bacterial plaque along the gum line to reduce its regrowth, helping to enhance gum health. Promote gum health and antibacterial protection with Colgate Savacol.