Designed to provide long lasting fresh breath Providing everyday protection for healthy teeth and gums It effectively helps remove surface stains Fights tartar build-up, helps prevent cavities and fights plaque Gentle for daily use and whiter teeth in 1 week Colgate Sensitive Multi Protection is clinically proven to provide long-term sensitivity relief when used regularly. It also provides protection against cavities, plaque and tartar whilst improving your gum health and freshening your breath. Soothes and desensitises nerve endings in teeth for long-term sensitivity pain relief when used regularly Shields against tartar build-up Improves gum health Fights cavities and plaque Strengthens tooth enamel and protects against cavities The toothpaste contains potassium salts that soothe and desensitise the nerve endings in teeth to significantly lessen sensitivity pain over time. With continued use, Colgate Sensitive Multi-Protection helps prevent sensitivity pain from recurring, but this protection may be lost if use is suspended. Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional. Do not swallow. Not suitable for children under 12 years unless recommended by your dental professional. Sensitive teeth may indicate an underlying problem that may need prompt care. If symptoms persist, seek the advice of a dental professional.