All shampoos, in giving hair a thorough cleanse, tend to open the cuticles and release a lot of the colour instilled within through treatments. Color Wow Color Security Shampoo marks a massive change in approach, giving a fittingly strong wash while actually improving the appearance of colour treated hair. In fact the shampoo's luxuriously thick lather actually extends the life of colour in hair, combatting fading and keeping it looking its most radiant and vivid. Color Wow Color Security Shampoo works so well in retaining colour by combatting the root causes of loss of vibrancy. This is thanks to LCD (Low Charge Density) technology, which keeps cuticles sealed, healthy and unable to leak out the precious colour contained within. An innovative and advanced Japanese amino-fortified complex forms the basis of the rich yet lightweight lather, focusing on improving hair health in every respect. Whether its preventing dryness, lack of shine or even hair breakage, the sulfate-free formula manages it, all while giving hair the texture and nourishment it needs to accompany such renewed shine. Apply a coin sized amount of Color Wow Color Security Shampoo to wet hair and massage into lather. Rinse thoroughly with warm water; repeat if necessary. Follow with Color Security Conditioner. Style as usual.