Continuing the story of Commodore where the previous book, i Commodore A Company on the Edgei left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.
Continuing the story of Commodore where the previous book, i Commodore A Company on the Edgei left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.
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Continuing the story of Commodore where the previous book, i Commodore A Company on the Edgei left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.
Continuing the story of Commodore where the previous book, i Commodore A Company on the Edgei left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.
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available 5 days ago
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originally posted on ebay.com
originally posted on ebay.com
originally posted on ebay.com
Dimensions | 153 x 229 x 33mm | 884.51g |
Publication City/Country | Winnipeg, Canada |
Language | English |
Edition Statement | 2nd edition |
Updated about 13 hours ago
Dimensions | 153 x 229 x 33mm | 884.51g |
Publication City/Country | Winnipeg, Canada |
Language | English |
Edition Statement | 2nd edition |