Conceive Plus is a fertility-friendly lubricant for use by all couples who want to have a baby, whether you are just preparing to conceive or have been trying to get pregnant for some time. Unlike regular lubricants, it is isotonic and pH balanced to imitate the body's own natural fluids and it is compatible with sperm to promote fertilisation. Conceive Plus is the only lubricant that contains Calcium and Magnesium ions to support fertility and the process of conception to help increase the chances of getting pregnant naturally. Clinical studies show 99% viable sperm after 2 hours exposure to Conceive Plus. * Finally it enhances the ease and comfort of intimate sexual activity to assist couples on their path to pregnancy.