At Continental they partner with the Australian farmers to grow all of the wheat used in the flour for our noodles sustainably –– growing crops in a way that minimises water and fertiliser use, protecting the biodiversity of the land and reducing energy consumption and waste. It’s not only good for the planet but tastes great! Continental has been a part of Australian homes since the 1950s when they first launched the iconic Chicken Noodle Soup. Since then, they have been consistently delivering Australians the soups they know and love. The Continental products are made with carefully selected ingredients. All of the vegetables, herbs and spices are grown in the field, ripened in the sun, and harvested in season – when they taste their best. Next, these ingredients are dried, which is the oldest known way of preserving food. At Continental, they’ve always prided themselves on the quality of what they produce, from sourcing the best quality ingredients to putting passionate and talented chefs in the kitchens. Now they’re bringing this same passion for quality to the quest for sustainability because food is grown responsibly simply tastes better. This means reducing water consumption to produce our crops and protecting the environment and biodiversity in the areas surrounding the farms.