Developed in 1917 as a basketball shoe, the shoe was first worn by passionate basketball player and Converse employee Chuck Taylor. Worn by legends such as Elvis Presley, Kurt Cobain or James Dean, the Converse ChuckTaylor soon became icons in the world of sneakers. In 1970 a low-top version of the classic Chuck was made, with a simple upper that meets a vulcanized midsole. The iconic rubber toe cap still adorns every Converse All Star. Marquis M. Converse is an American company that has been producing footwear since the early twentieth century. It was founded by Marquis M. Converse in 1908 in Malden, Massachusetts under the name Converse Ruberr Shoe Company.Il company's most famous product is the All Star Converse model, designed in 1923 by Chuck Taylor, a professional basketball player, to improve his game.