Arctic Fox's Blue Jean Baby Semi Permanent Hair Color Dye is a long-lasting direct dye that conditions leaving your hair feeling healthier and deeply hydrated. AF products are formulated from all-natural ingredients that contain no drying alcohols, PPDs, or harsh chemicals. After two years of dedicated research and development, a highly-pigmented color formula was created and designed to bleed less and prevent staining. Arctic Fox is a well-known brand in the world of hair color and is known for its commitment to using high-quality, vegan, and cruelty-free ingredients. Their semi-permanent hair color formula is designed to last for several weeks and fade gradually, giving you a natural-looking color transition.