Crazy Color was launched in 1977 in the midst of the punk rock explosion and has been loved worldwide ever since. In every iconic pink bottle comes a colour that will rock your world. Vamp it up with Fire or amplify with Peacock Blue. Always keeping up with the latest trends, Crazy Color has recently launched its pastel range which is awash with pretty pastel hues. Never miss a beat with Crazy Color cream hair dyes, live your life in colour Crazy Color semi-permanent hair cream in VIOLETTE is a loud and electric purple. For optimal results apply to pre-lightened hair. Crazy Color dyes do not require the addition of peroxide. Apply Crazy Color cream directly to towel dried, damp hair. Spread the solution evenly through the hair with a comb. It is recommended that latex gloves are used during this process. Leave the colour to soak into the hair for 15 to 30 minutes, then rinse thoroughly until the water runs clear. For resistant hair it is recommended to use a hair cap and leave the dye in the hair for up to 40 minutes. To make your colour last longer, avoid shampooing the hair as often as usual. If you find your colour is fading, a great tip is to add a touch of your favourite Crazy Color shade to your conditioner and leave in as you would a hair mask. On average, Crazy Color dye lasts for up to 6-8 washes. It is recommended to perform a strand test before using any new hair dye to test for any existing allergies.