The true American dream. 25 years ago on Venice Beach, California a dream was born. Mr. Anthony Cuccio and Roberta Cuccio based in Valencia, California are true visionaries and trendsetters in the beauty industry today. The entrepreneurial couple literally built their business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million dollar global corporation making the firm the largest nail and beauty product manufacturer in the world. Jointly they are always looking to improve the beauty industry and set trends with their vast knowledge and expertise. Their mission is to make innovative high quality products with great value so nail technicians are able to make a better living and enjoy their profession. The Breakdown Utilises new technology to offer a professional-quality alternative to gel polish. Specially formulated, medical grade adhesive gel. Both quick, and easy to apply. Lasts a minimum of 14 days. Our Notes Instructions vary, depending on natural nails or artificial tips. Full set can be applied within 20-25 minutes. Professional use only.