Cuddly Care & Protect works by eliminating 99.9%* and then also slowing the growth of odour causing bacteria that develop on fabrics while you use or wear them. This unique formula helps further deliver that long lasting freshness you’ve come to expect so you can give that little bit extra to show you care.*cotton, 24 hours post 50 L wash at 25°C & line driedCuddly Care & Protect is also made in Australia and is safe for both front & top loader machines. Available in-store or online.