Dairy Farmers Heart Active milk reduces cholesterol by up to 10%* Low fat HeartActive milk is enriched with plant sterols which can help reduce cholesterol - 99% fat free milk - Can reduce cholesterol by up to 10%* Enjoy as part of a healthy and balanced diet Contains 100% Aussie milk *Studies show that consuming milk with plant sterols every day, like HeartActive, can reduce LDL cholesterol after a minimum of three weeks. The highest study reported an average reduction of greater than 10%, and the overall reduction across these studies was 8.53% reduction in LDL cholesterol. Results may vary depending on personal circumstances. For best results, enjoy 2g of plant sterols (2-3 serves of HeartActive milk), as part of a healthy diet, low in saturated fat. More than 3 serves a day provides no additional health benefits. For children under the age of five, pregnant or lactating women and people taking cholesterol-lowering medication, doctor's advice should be sought before using HeartActive, due to their special dietary needs. Australian milk Fresh milk From Australian farmers Healthy Milk, Rich in calcium, Low fat Natural source of protein High quality, nutritious and delicious milk. Plant sterols. Reduces cholesterol.