Davids Sensitive+Whitening is a premium natural hydroxyapatite (n-ha) toothpaste, made in California, with a focus on sustainability. Davids uses naturally sourced and naturally derived ingredients to safely & effectively reduce sensitivity, whiten teeth, reduce plaque, and freshen breath. Nano-hydroxyapatite (n-HA) is used to reduce sensitivity by plugging the passageways (tubules) to the tooth nerves. Naturally derived abrasives assist with the brushing action to help remove surface stains creating whiter teeth and a clean and healthy mouth. Baking soda (sodium bicarbonate) is used to neutralize acids, promoting good oral hygiene. Premium mint oil from various mint growing regions across the USA are blended together to create an amazing mint flavor and freshen breath. Davids was awarded the EWG VERIFIED certification by the Environmental working group for clean and safe ingredients. Davids went out of their way to use 98% USA Origin Ingredients to produce the highest quality toothpaste possible and to support USA jobs! Discover why so many people are switching to Davids! Disclaimer: EWG VERIFIED certification was reissued to Davids toothpaste in 2020 by the Environmental Working Group (EWG) which is a 3rd party non-profit organization that rates ingredient safety based on their independent scientific reports and findings. Visit the EWG Skin Deep Database for more details.