The brand Davines presents a new ammonia-free permanent coloring system - A New Color. It is an exceptionally versatile and complete coloring line that provides total gray coverage, darkens, lightens and allows you to change the reflections. A world of new possibilities opens up for hairdressers and their clients. The new line produces unlimited color effects that only nature can create. Starting from the same ingredients that nature uses to create different shades, the research laboratories Davines have created an innovative, gentle and nature-inspired hair coloring system. In nature, it is carotenoids and melanin that make up this brilliant storm of colour. The three-component system allows for multifunctional use. It has become possible to perfectly balance the mixture between the different active ingredients to obtain a unique effect in all application situations and for all hair types: perfect coverage of gray hair, darkening, changes in reflections and bleaching up to 3 levels. A New Color cream tint has been enriched with metasilicate, which works in conjunction with monoethanolamine (MEA) to deliver great results. In addition, the formula has also been enriched with castor oil, used since ancient times to add shine and restore hair thanks to its excellent moisturizing and nourishing properties. The revolutionary formula is a breakthrough in coloring services, allowing colourists to use their full creativity. The coloring technique has been simplified and it is odourless. The range of 43 different shades of A New Color, which can essere mixed together, will ensure the right color selection for each customer.