Color-enhancing purple shampoo for platinum and cool blonde tones. Intensifies and illuminates these natural or colored blonde shades. Designed to cleanse while intensifying and enhancing natural or cosmetic silver color and reflect on all types of hair. Its formula is enriched with Vitamin B for a strong moisturizing power while preventing hair damage to achieve healthy and softer hair. Ideal for those with blonde hair, cool tones, pastel or metallic cosmetic colors. Made for those who need a quick touch up of their hair color, this line of Alchemic Shampoos and Conditioners intensify and illuminate natural or cosmetic hair color. These products are improved and reformulated sustainably with ingredients up to 95% of natural origin and up to 98% biodegradable. The new formulation is also free from silicones, sulphates and parabens. Alchemic Shampoo and Conditioner containers are made using 100% recycled plastic material.