Formulated with purple neutralising pigments needed to counteract the unwanted yellow tones in natural grey to white hair. The Novafusion Colour care range is formulated to work in synergy with your hair colour to control and prevent colour fade in natural and colour enhanced hair types. In keeping with the De Lorenzo philosophy, Novafusion Colour Care Range has been specifically formulated using a combination of both paraben free preservation and a sulphate free cleansing system that is derived from coconut fatty acids. The Novafusion range utilises key natural ingredients, such as Kakadu plum, rooibos, willowbark and hawthorne, to rejuvenate hair. De Lorenzo Novafusion Intense Colour Care Shampoo - Ruby Red intensifies brilliant red-violet tones in natural or coloured hair. How to Use Use your regular De Lorenzo shampoo first and rinse out. Apply Novafusion Colour Care Shampoo and massage in. Leave in for up to 5 minutes. Leave in longer for additional intensity if desired. Rinse out and apply Novafusion Colour Care Conditioner.