An intense colour care shampoo that is ideal for highlighting red hair. Adds powerful, deep red-violet tones to medium-dark brown hair. Not recommended for use on blonde hair. Formulated to control colour fade in natural and colour enhanced hair with UV inhibitors and botanical extracts to improve condition and shine. BENEFITS Plant based ingredients Cruelty free & Vegan friendly FEATURES Native plant extracts of Kakadu Plum and Birch gently cleanse all hair types while enhancing colour by brightening and adding tone. The Rooibos extract help to protect the hair against UV rays. DIRECTIONS Use your regular shampoo first and rinse out. Apply Novafusion shampoo and massage in. Leave in for up to 5 minutes. Leave longer for additional intensity if desired. Rinse out and apply Novafusion Conditioner for optimum results.