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De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml
De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml
De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml
De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml
De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml
De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

$21.95

(291 reviews)

De Lorenzo’s Novafusion Intense Ruby Shampoo is ideal for hair that is colour-treated. The ruby-coloured shampoo intensifies the colour of either natural or coloured tones of your hair. The product has been infused with native plant extracts and aids in cleansing and soothing hair, while the UV inhibitors boosts hair colour and shields it from damage from the sun. For optimal use, massage shampoo onto damp hair and leave on for 5 minutes before washing off completely. Best when used with Colour Care Conditioner afterwards.

De Lorenzo’s Novafusion Intense Ruby Shampoo is ideal for hair that is colour-treated. The ruby-coloured shampoo intensifies the colour of either natural or coloured tones of your hair. The product has been infused with native plant extracts and aids in cleansing and soothing hair, while the UV inhibitors boosts hair colour and shields it from damage from the sun. For optimal use, massage shampoo onto damp hair and leave on for 5 minutes before washing off completely. Best when used with Colour Care Conditioner afterwards.

(291 reviews)

De Lorenzo’s Novafusion Intense Ruby Shampoo is ideal for hair that is colour-treated. The ruby-coloured shampoo intensifies the colour of either natural or coloured tones of your hair. The product has been infused with native plant extracts and aids in cleansing and soothing hair, while the UV inhibitors boosts hair colour and shields it from damage from the sun. For optimal use, massage shampoo onto damp hair and leave on for 5 minutes before washing off completely. Best when used with Colour Care Conditioner afterwards.

De Lorenzo’s Novafusion Intense Ruby Shampoo is ideal for hair that is colour-treated. The ruby-coloured shampoo intensifies the colour of either natural or coloured tones of your hair. The product has been infused with native plant extracts and aids in cleansing and soothing hair, while the UV inhibitors boosts hair colour and shields it from damage from the sun. For optimal use, massage shampoo onto damp hair and leave on for 5 minutes before washing off completely. Best when used with Colour Care Conditioner afterwards.

$21.95 - $36.65

in 49 offers

The lowest price for De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml right now is $21.95 at Haircare Works, compared across 44 retailers.

The all-time low was $13.54 on 23 July 2025 — today's price is 62% above the lowest ever. It has been notably cheaper before — worth setting a price alert.

Prices last updated 24 Oct 2026.

Size:

250 ml

Variety:

Beige Blonde
Cherry Red
Chocolate
Cool Naturals
Copper
Coral Peach
Fire Red
Grey
Intense Copper
Intense Red
Natural Tones
Plum
Rose Gold
Rosewood

Price comparison

Price data powered by pricesAPI.io

Last updated at 24/10/2026 03:21:04

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=haircareworks.com.au&sz=64Haircare Works

$21.95

De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

Delivery between 2–4 Nov $10.95

https://www.google.com/s2/favicons?domain=evhair.com.au&sz=64EV Hair & Beauty

$21.95

De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

Delivery between 27 Oct – 4 Nov $7.95

https://www.google.com/s2/favicons?domain=hairandbeauty2you.com&sz=64Hair And Beauty 2 You

$21.95

De Lorenzo Novafusion Colour Care Intense Ruby Red Shampoo – 200ml

https://www.google.com/s2/favicons?domain=trade.beautopia.com.au&sz=64Beautopia Hair & Beauty

$21.95

Delorenzo Novafusion Intense Ruby Red

https://www.google.com/s2/favicons?domain=sshairbeauty.com.au&sz=64SS Hair and Beauty

$22.28

Nova Fusion Intense Ruby Red 200ml

Free delivery

https://www.google.com/s2/favicons?domain=catwalk.com.au&sz=64Catwalk

$23.32

De Lorenzo Novafusion Colour Care Shampoo Intense Ruby Red 200ml

Delivery between Tue – Thu $7.50

https://www.google.com/s2/favicons?domain=yoursalonsupplies.com.au&sz=64Your Salon Supplies

$23.95

De Lorenzo Novafusion Ruby Red Shampoo 200ml

Delivery between 28 Oct – 5 Nov $15

https://www.google.com/s2/favicons?domain=sahairsupplies.com.au&sz=64sahairsupplies.com.au

$23.95

De Lorenzo Novafusion Colour Care Shampoo Intense Ruby Red 200ml

Delivery $9.95

https://www.google.com/s2/favicons?domain=troyabeauty.com.au&sz=64Troya Beauty

$25.60

De Lorenzo Novafusion Colour Care Shampoo Intense Ruby Red 200ml

Delivery between Tue – Fri $6.95

https://www.google.com/s2/favicons?domain=beautopia.com.au&sz=64Beautopia Hair & Beauty

$25.95

De Lorenzo Novafusion Colour Care Shampoo Intense Ruby Red 200ml Haircare

Delivery $9.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

9 April 2022Nicole P.

originally posted on myhaircare.com.au

When ever I wash my hair with the Rosewood shampoo I always receive compliements and I have converted several people to this shampoo. After washing and styling the colour left is a soft and pretty colour that adds depth to your colour. I have left it on for differing times to see the results and I have been happy each time. Truly happy to have found this shampoo.

Adore this colour
29 June 2022ByNinaLoustos

originally posted on amr.com.au

It’s an amazing colour. I’m not really sure how to explain it but it’s got some pinky/purple/mauvey kind of look to it with some shimmer. I’m not sure what the shimmer does but it’s amazing to look at. It smells just as good too. I very much underestimated the pigment power in this. I wanted a soft pink wash through my hair and I applied it dry for maybe ten min and it was extremely strong so I clarified a couple times and it’s left the most gorgeous soft and subtle highlight through my hair. The blonde still looks soft and natural even but just with this flush of this colour. Everyone has been complimenting me on it. If you’re looking for something to try, I’d definitely recommend this.

Colour pop at its finest!
9 January 2023

originally posted on netsuitestaging.com

If you want the ultimate pop of colour then the Novafusion Intense Ruby Red is the shampoo for you! It doesn't stain your hands while washing and you till only need to use this on your hair approximately once a week. Only downside is that it will dry out the end of your hair overtime and prolonged use but a quick trim will do wonders. I have been using this product for years and love it!

Specification

Body AreaScalp
Product TypeHair Color
Product FormCream
Item Count1
Product Volume200ml

Price comparison

Updated 3 days ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=haircareworks.com.au&sz=64
Haircare Works

$21.95

De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

Delivery between 2–4 Nov $10.95

https://www.google.com/s2/favicons?domain=evhair.com.au&sz=64
EV Hair & Beauty

$21.95

De Lorenzo Novafusion Intense Ruby Red Shampoo 200ml

Delivery between 27 Oct – 4 Nov $7.95

https://www.google.com/s2/favicons?domain=hairandbeauty2you.com&sz=64
Hair And Beauty 2 You

$21.95

De Lorenzo Novafusion Colour Care Intense Ruby Red Shampoo – 200ml

https://www.google.com/s2/favicons?domain=trade.beautopia.com.au&sz=64
Beautopia Hair & Beauty

$21.95

Delorenzo Novafusion Intense Ruby Red

https://www.google.com/s2/favicons?domain=sshairbeauty.com.au&sz=64
SS Hair and Beauty

$22.28

Nova Fusion Intense Ruby Red 200ml

Free delivery

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

9 April 2022

When ever I wash my hair with the Rosewood shampoo I always receive compliements and I have converted several people to this shampoo. After washing and styling the colour left is a soft and pretty colour that adds depth to your colour. I have left it on for differing times to see the results and I have been happy each time. Truly happy to have found this shampoo.

Nicole P. originally posted on myhaircare.com.au
Adore this colour
29 June 2022

It’s an amazing colour. I’m not really sure how to explain it but it’s got some pinky/purple/mauvey kind of look to it with some shimmer. I’m not sure what the shimmer does but it’s amazing to look at. It smells just as good too. I very much underestimated the pigment power in this. I wanted a soft pink wash through my hair and I applied it dry for maybe ten min and it was extremely strong so I clarified a couple times and it’s left the most gorgeous soft and subtle highlight through my hair. The blonde still looks soft and natural even but just with this flush of this colour. Everyone has been complimenting me on it. If you’re looking for something to try, I’d definitely recommend this.

ByNinaLoustos originally posted on amr.com.au
Colour pop at its finest!
9 January 2023

If you want the ultimate pop of colour then the Novafusion Intense Ruby Red is the shampoo for you! It doesn't stain your hands while washing and you till only need to use this on your hair approximately once a week. Only downside is that it will dry out the end of your hair overtime and prolonged use but a quick trim will do wonders. I have been using this product for years and love it!

originally posted on netsuitestaging.com
De Lorenzo Nova Coral Peach Shampoo
22 July 2022

Works great on blonde hair, the longer you leave it in the richer the colour. Works better on bleach hair, the more uses the richer the colour and lasts well. Love this product as it’s not drying on your hair, beautiful colour & shine. Love all these De Lorenzo Nova Fusion colour shampoo range.

Lotus1668 originally posted on netsuitestaging.com
De Lorenzo Novafusion Shampoo - Rose Gold
6 November 2022

Great product! I've been using this shampoo for about two years as a way to keep up my pink hair between dye jobs. Pink dye seems to fade quickly and using the shampoo keeps it in good condition. I've tried applying without sudsing it up which makes it a slighter darker pink. Or, I suds it up right away which has a lighter effect. The blonder your hair the better it takes, and the "gold" aspect makes a kind of apricot hue that I get a lot of compliments on.

Wendy originally posted on vivo.co.nz
Great colour shampoo for copper hair
28 February 2023

I bought not long ago as I am not able to get to a hairdresser at the moment. I wanted to keep my copper from fading too much as it usually does. This shampoo is great. I use it every second wash and it adds just enough colour to keep it from looking faded. It stays bright and coppery without any of that flouro looking colour. I highly recommend it.

GiuliaT originally posted on netsuitestaging.com
Leaves Hair Feeling Dry
27 April 2020

This was recommended to me by my hairdresser. I used it once to twice a week, and it left my hair feeling completely lifeless and dry over the course of several months. While i know it's not a substitute for your regular shampoo, i felt like it didn't do ANY good to my hair. My hair fell in chunks in the shower due to several uses over the period of a few months. It didn't occur to me that this product would be doing this kind of damage, until someone pointed out if my hair routine had changed at all. the only new addition to my hair routine was this product. i stopped using it, and my hair slowly began to get its life back. Not to mention, every time you wash your hair, you can see the hair dye/tint come out of this product intensely. It stained my shower. I have ... MoreThis was recommended to me by my hairdresser. I used it once to twice a week, and it left my hair feeling completely lifeless and dry over the course of several months. While i know it's not a substitute for your regular shampoo, i felt like it didn't do ANY good to my hair. My hair fell in chunks in the shower due to several uses over the period of a few months. It didn't occur to me that this product would be doing this kind of damage, until someone pointed out if my hair routine had changed at all. the only new addition to my hair routine was this product. i stopped using it, and my hair slowly began to get its life back. Not to mention, every time you wash your hair, you can see the hair dye/tint come out of this product intensely. It stained my shower. I have used products like this, but i've never experience anything like what i did.

Cristina G. originally posted on ozhairandbeauty.com
Novafusion copper shampoo
4 January 2023

Best colouring shampoo! Literally tints your natural hair as well as dyed hair. Love this product so much. Saved my hair when it wouldn't take to the dye, I put in. Comes in different colours too. Try it! You'll be surprised how awesome this shampoo is.

Helangel79 originally posted on netsuitestaging.com
RECOMMEND RECOMMEND RECOMMEND!!!
20 August 2020

I just recently changed my hair to copper from blonde so finding the best product to keep my colour fresh was important. I ended up buying the Evo Fabulouso which made the end of my hair a bright red. It was very obvious and made what had looked natural to then looking like a home dye, box job that was uneven.I ended up buying the De Lorenzo after getting my colour refreshed at the hair dresser. I used it for the first time last night and oh my god, it is amazing! It balances the colour out (evenly!) and I think the colour looks better than what it looked like when I first walked out of the hairdresser. I left it on for about 5-6 minutes in the shower and followed the directions of shampooing with normal shampoo beforehand and then conditioning. I can assure you ... MoreI just recently changed my hair to copper from blonde so finding the best product to keep my colour fresh was important. I ended up buying the Evo Fabulouso which made the end of my hair a bright red. It was very obvious and made what had looked natural to then looking like a home dye, box job that was uneven.I ended up buying the De Lorenzo after getting my colour refreshed at the hair dresser. I used it for the first time last night and oh my god, it is amazing! It balances the colour out (evenly!) and I think the colour looks better than what it looked like when I first walked out of the hairdresser. I left it on for about 5-6 minutes in the shower and followed the directions of shampooing with normal shampoo beforehand and then conditioning. I can assure you that I won’t be going back to my Evo toner ever again. I’m so happy with the results of this product!

Tayla originally posted on ozhairandbeauty.com
Works great for maintaining colour
18 January 2023

This was recommended to me in-store to maintain my dyed hair colour, and I'm really happy with it. It has helped to maintain my copper/auburn hair in between updating the dye. I will say that application is a little tricky because it makes my hair feels kind of strange and dry, so it's a little hard to make sure I've covered all of my hair with the shampoo. Other than that, it's a really great quality product.

originally posted on netsuitestaging.com

Specification

Body AreaScalp
Product TypeHair Color
Product FormCream
Item Count1
Product Volume200ml