DermaVeen is not only free from common irritants, it is formulated with 100% natural finely milled oat from the Avena Sativa plant - known as Colloidal Oatmeal. Offering a host of dermatological benefits, Colloidal Oatmeal is scientifically proven to help: Hydrate Fight dryness Restore the protective barrier Soothe skin prone to itch & irritation DermaVeen Extra Hydration Intensive Moisturising Lotion is fortified with extra Colloidal Oatmeal to lock in moisture & intensely nourish extra dry & sensitive skin. This rich lotion forms a protective moisture layer, while deeply replenishing the skin to restore resilience & smoothness. Restores and protects your skin's ability to retain vital moisture without feeling greasy. Provides intense hydration to leave skin soft, smooth & supple. Vegan friendly. Suitable for all skin types, including skin prone to dermatitis or eczema. For infants, children and adults and for all-over body and face use. Free from fragrances & parabens, sulfates (SLS &SLES), lanolin, artificial colour & dyes, alcohol (ethanol).