DGG Oatmeal Shampoo is made with skin-calming colloidal oatmeal (25g/L) for sensitive dogs. With its finely milled texture and its unique anti-oxidant and anti-inflammatory properties, colloidal oatmeal is used to encourage great skin condition, in particular soothing dry, itchy or inflamed skin. The high Colloidal Oatmeal content, blended with Aloe Vera and St Johns Wort, helps to calm and soothe skin. The all natural botanical extracts enrich the coat to achieve a soft, glossy finish that is perfect for pats! SLES, Paraben and Soap Free and pH balanced for superior, non-irritating coat care. Made in Australia