With a huge range of 34 colours, Directions Hair Dye is for the bold, the wild at heart and caters for those looking to experiment with a more individual style and colour of hair. The on-trend, vibrant colours are non-damaging, easy to use and gives outstanding results that leaves you with hair others will talk about. All dyes come in an 88ml tub with a screw-top lid for longer storage time once opened. Being a semi-permanent dye, the colours last around 4 weeks (5-20 washes depending on hair type). To help preserve the colour, use a good quality colour protect shampoo and conditioner as well as washing with cooler water. For colouring a full head of shoulder length hair, usually of a tub is sufficient and the last is perfect for touching up roots when needed. There are unlimited possibilities with Directions Hair Colour. You can mix colours to create a truly original colour of your own and also create more pastel shades by mixing in Directions White Toner.