Our Advanced Microfiber Technology traps water and mud instantly. Millions of soft microfiber strands create an extra-large super-sponge. These mats have a Grams Per Square Meter (GSM) absorption rate of 3000; this advanced wicking power absorption rate is considerably higher than any of the competition that have GSMs in 900 to 1500 range. For use just about anywhere. It's more than just a doormat - use them in cars, crates, garages, under food and water bowls, after baths, and more. Protect your floors, furniture, and car seats from unwanted hair, dirt, and slobber. The Dirty Dog Doormat is outperforming the competition.