Dove White Beauty Bar combines a gentle cleansing formula with Dove's signature 1/4 moisturizing cream to give you softer, smoother, more radiant looking skin vs. ordinary soap. The mild cleansers help your skin to retain its natural moisture rather than stripping it away. This Dove bar even helps to replenish nutrients that are lost during the cleansing process - where a regular soap bar might leave your skin feeling dry and tight. It's not a soap - it's a beauty bar What makes Dove different? Its gentle cleansers help your skin retain its natural moisture and its mild formula is kind to your skin. For best results, lather up your Dove Beauty Bar and massage the smooth, creamy lather over your face and body before rinsing thoroughly. For soft, smooth hands, you can also enjoy regular hand-washing throughout the day with your Dove bar. Soap may dry out your hands, but the classic moisturizing formula of Dove bars will leave skin softer, smoother and healthier-looking.