Dove Daily Moisture Shampoo is a moisturizing shampoo that nourishes dry hair to make hair softer and more manageable. Dove Daily Moisture Shampoo progressively nourishes hair, leaving it feeling healthier in the long run. After the very first wash, this moisturizing shampoo helps to nourish, hydrate and protect your hair from daily aggressions, giving you silkier, softer hair that’s up to 5x smoother*. This Dove shampoo contains a unique formulation with Bio-Nourish Complex that smoothes, and progressively nourishes hair deep inside and make it more resilient against dryness. You may notice that your hair is looking smoother after the first wash, Dove hair care continues to nourish hair after each application, helping to make your hair feel healthier wash after wash. Its nourishing formula helps to form a shield around the hair fibre to protect it from daily damage, maintaining your hair’s natural balance without weighing it down. After one shower, you’ll feel that your hair is smooth to the touch and easy to manage. For best results, pair this Dove Daily Moisture Shampoo with the Daily Moisture Conditioner. It’s the daily treat your hair deserves. Dove cares about the environment and does not test on animals. All Dove products are certified Cruelty-Free by PETA. *Dove Daily Moisture Shampoo and Conditioner system versus non-conditioning shampoo.