Dubble Bubble Gum in the flat packaging with the 1928 flavor. Each box contains about 17 pieces and they still come with the comics.Dubble Bubble Gum HistoryCreated in 1928 by Fleer Candy Company accountant Walter Diemer (he claims he stumbled upon the recipe by accident), the gum featured comic strip featuring brothers Dub and Bub (replaced in 1950 by Pud). It grew in popularity, and was even distributed as part of military rations during World War II. It also was part of the first-ever gum five-pack (1957). Below is a magazine ad from 1954. Dubble Bubble Gum Memories I was about 6 or 7 years old and my older sister and I were riding in our Grandfather's car on the way home from the store. So he chewed for a few minutes and then he proceeded to blow the biggest bubble I had seen in my life!!! Of course the best part was when it POPPED all over his face!! Now mind you- he's driving a car!!! I don't think to this day I have ever laughed harder!!