British fashion house Dunhill, under the new creative director John Ray, is launching a new fragrance for men in early 2015. The fragrance is named Icon, created by perfumer Carlos Benaim. The composition is aromatic-woody with an opening of fresh bergamot and neroli absolute. Its heart includes spicy and aromatic notes of black pepper, lavender and cardamom, leaning on a woody base of smoky oud, vetiver, leather and oak moss.