Brushing with ecostore toothpaste as part of your daily oral care routine helps to keep teeth and gums healthy, while being a safer option for you and our world. This blend of naturally derived ingredients contains: Baking soda to help reduce stains and whiten teeth. Magnolia bark extract a natural extract shown to support oral health. Kanuka oil harvested from the NZ native plant, Kanuka. Shown to have antibacterial properties. Natural essential oils peppermint, spearmint, cinnamon and clove leaf oil provide a long lasting, total mouth freshness. For naturally better care of your mouth - use with ecostore toothbrush and mouthwash.