Wella Eimi Rugged Texture - 75ml This professional texturizing paste allows you to create the desired shape, giving it a strong hold and control. Wella hair styling paste adds texture to the hair to achieve a rugged effect with a matte finish. Professional texturizing hair paste with strong hold Matte finish for rugged hairstyles Hold level 3 Rugged matte look How To Distribute 1-2 pumps of EIMI Rugged Texture paste into your palms. Work into dry hair to texturize or tousle your style. For extra lift in short hair, work into wet hair and blow dry.