Eleven Australia Keep My Colour Blonde Shampoo 500ml (16.9 fl oz) is ideal to bring back brightness to natural or dyed blonde hair. Maintaining healthy and glowy hair takes time and effort. However, when it comes to blonde hair this effort is magnified, as it is a hair type that is more delicate and susceptible to external aggressions and impacts. Thus, this purple shampoo makes it easy as it counteracts brassy tones and cleanses the hair without damaging its color. On top of that, it strengthens hair fibers adding resilience to the hair. You can say goodbye to dull and lacklustre hair! Additionally, this shampoo has a fruity watermelon fragrance that will make the showering routine more pleasant. Finally, this shampoo is vegan and cruelty-free with 100% recyclable packaging.