Banish brass and embrace the cool, ashy tones of salonfresh hair, with Keep My Blonde Shampoo & Treatment by Eleven Australia. Designed for both coloured blonde and highlighted hair, the toning shampoo neutralises unwanted yellow tones for a cooler, brighter blonde. Gentle on hair, it removes dirt, oil and impurities while enhancing softness, shine and colour vibrancy. The treatment moisturises, cares and boosts tones while adding shine to achieve the iconic Australian blonde. Use it weekly instead of your conditioner, or more frequently for a stronger effect. Benefits: Cleanses hair without stripping colour. Suitable for grey, white and silver hair. Strengthens and softens hair. Brightens your blonde, lifting dullness or lacklustre tones. Coloursafe, crueltyfree formula. Hair type: Natural or Dyed Blonde hair. Hair concern: For hair that is brassy, damaged, and losing its brightness. How to use: Wash your hair once with your usual shampoo, then rinse and lather the toning shampoo through your hair. Let it sit for a minute or two, then rinse and follow with conditioner or treatment. Apply treatment to damp hair. Work through from root to tip, combing through gently to ensure you’re getting an even coverage. Leave it in for a few minutes, then rinse and style. Use weekly, or more frequently for a stronger toning effect. All Eleven products are vegan and cruelty free. Made in China Please note: Product must be used within 12 months of opening. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.