e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral - Vegan and Cruelty-Free Makeup
(5,195 reviews)
LONG-LASTING LIQUID FOUNDATION - Find the golden middle between full coverage and a natural look with the e.l.f. Long lasting Cosmetics Soft Glam Satin Foundation Medium and buildable covering power: the e.l.f. Soft Glam foundation provides medium, buildable coverage and a silky matte finish. BREATHABLE FORMULA - This breathable liquid foundation with 1% moisturizing hibiscus complex and fruit extracts doesn't clog pores and feels as good as it looks - no clumping or heaviness, just silky smooth skin. FOR ALL SKIN TYPES - This foundation is ideal for dry, oily and combination skin. Skin nourishing ingredients: e.l.f. products are made up of skin-friendly ingredients you love, without the toxins you don't like, and all at prices that do you good. All e.l.f. products are 100% cruelty free and vegan.
LONG-LASTING LIQUID FOUNDATION - Find the golden middle between full coverage and a natural look with the e.l.f. Long lasting Cosmetics Soft Glam Satin Foundation Medium and buildable covering power: the e.l.f. Soft Glam foundation provides medium, buildable coverage and a silky matte finish. BREATHABLE FORMULA - This breathable liquid foundation with 1% moisturizing hibiscus complex and fruit extracts doesn't clog pores and feels as good as it looks - no clumping or heaviness, just silky smooth skin. FOR ALL SKIN TYPES - This foundation is ideal for dry, oily and combination skin. Skin nourishing ingredients: e.l.f. products are made up of skin-friendly ingredients you love, without the toxins you don't like, and all at prices that do you good. All e.l.f. products are 100% cruelty free and vegan.
$17.00 - $23.40
in 6 offers
Colour:
e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral - Vegan and Cruelty-Free Makeup
$17.00
(5,195 reviews)
LONG-LASTING LIQUID FOUNDATION - Find the golden middle between full coverage and a natural look with the e.l.f. Long lasting Cosmetics Soft Glam Satin Foundation Medium and buildable covering power: the e.l.f. Soft Glam foundation provides medium, buildable coverage and a silky matte finish. BREATHABLE FORMULA - This breathable liquid foundation with 1% moisturizing hibiscus complex and fruit extracts doesn't clog pores and feels as good as it looks - no clumping or heaviness, just silky smooth skin. FOR ALL SKIN TYPES - This foundation is ideal for dry, oily and combination skin. Skin nourishing ingredients: e.l.f. products are made up of skin-friendly ingredients you love, without the toxins you don't like, and all at prices that do you good. All e.l.f. products are 100% cruelty free and vegan.
LONG-LASTING LIQUID FOUNDATION - Find the golden middle between full coverage and a natural look with the e.l.f. Long lasting Cosmetics Soft Glam Satin Foundation Medium and buildable covering power: the e.l.f. Soft Glam foundation provides medium, buildable coverage and a silky matte finish. BREATHABLE FORMULA - This breathable liquid foundation with 1% moisturizing hibiscus complex and fruit extracts doesn't clog pores and feels as good as it looks - no clumping or heaviness, just silky smooth skin. FOR ALL SKIN TYPES - This foundation is ideal for dry, oily and combination skin. Skin nourishing ingredients: e.l.f. products are made up of skin-friendly ingredients you love, without the toxins you don't like, and all at prices that do you good. All e.l.f. products are 100% cruelty free and vegan.
Colour:
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Last updated at 09/06/2025 23:13:34
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Price history
Price history
Reviews
Bargain
11 July 2024
Justjordie
originally posted on elfcosmetics.com
This sets a little dewy, which is what I wanted as I found my go to foundation Estée Lauder double wear was starting to look a bit cakey and settles in fine lines, I also wanted
something a little more natural for work.I would say this is light coverage in comparison but it is buildable. I chose shade light warm which I think is a little dark for me unless
I’m wearing a bit of tan, I may need to buy another colour to mix to make lighter. There are a broad range of colours but I would say it’s quite difficult to find a match unless
you know a lot about your skin colour.At £8 for one I can’t really complain, I wanted something that wouldn’t highlight my smile lines and this still shows them aft...
something a little more natural for work.I would say this is light coverage in comparison but it is buildable. I chose shade light warm which I think is a little dark for me unless
I’m wearing a bit of tan, I may need to buy another colour to mix to make lighter. There are a broad range of colours but I would say it’s quite difficult to find a match unless
you know a lot about your skin colour.At £8 for one I can’t really complain, I wanted something that wouldn’t highlight my smile lines and this still shows them aft...
Excellent foundation if you have dry skin
16 June 2024
DecaturGaGirl
originally posted on elfcosmetics.com
I am a big fan of the Flawless Satin Foundation and was very interested in seeing how Soft Glam compares. It is wonderful and a nice option if you prefer medium coverage
(Flawless is lighter), and I would agree that Soft Glam is decently buildable. I am in my late 50s and have always had dry skin (even in my teens). I prep my skin with toner for
dry skin, serum, and facial oil, then seal with moisturizer. I applied Soft Glam on two different days using putty primer the first day and the grip gel primer on the second day,
and I saw no difference in the product performance. Soft Glam did not settle in my fine lines or pores (which are nearly invisible, hence the dry skin) and it lasted...
(Flawless is lighter), and I would agree that Soft Glam is decently buildable. I am in my late 50s and have always had dry skin (even in my teens). I prep my skin with toner for
dry skin, serum, and facial oil, then seal with moisturizer. I applied Soft Glam on two different days using putty primer the first day and the grip gel primer on the second day,
and I saw no difference in the product performance. Soft Glam did not settle in my fine lines or pores (which are nearly invisible, hence the dry skin) and it lasted...
Great foundation!
8 June 2024
AWizner
originally posted on elfcosmetics.com
I wear a variety of foundation formulas finishes and shades I will mix them to get the perfect thing my main problem with this foundation is that color 24 light warm is quite
orange and I even heard shade 25 light neutral is as well it wasn't horrible so I contacted elf and with their shade match guarantee I expected they would exchange it for me
they did not they refunded my money said I can dispose of the wrong one so now I can just order the proper color. This is way above and beyond what I expected and wanted
from elf again another reason they are my fave. I watched a girl use the other shade but if I had gone with what the shade match recommended I would not be i...
orange and I even heard shade 25 light neutral is as well it wasn't horrible so I contacted elf and with their shade match guarantee I expected they would exchange it for me
they did not they refunded my money said I can dispose of the wrong one so now I can just order the proper color. This is way above and beyond what I expected and wanted
from elf again another reason they are my fave. I watched a girl use the other shade but if I had gone with what the shade match recommended I would not be i...
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Price history
Price history
Reviews
Bargain
11 July 2024
This sets a little dewy, which is what I wanted as I found my go to foundation Estée Lauder double wear was starting to look a bit cakey and settles in fine lines, I also wanted something a little more natural for work.I would say this is light coverage in comparison but it is buildable. I chose shade light warm which I think is a little dark for me unless I’m wearing a bit of tan, I may need to buy another colour to mix to make lighter. There are a broad range of colours but I would say it’s quite difficult to find a match unless you know a lot about your skin colour.At £8 for one I can’t really complain, I wanted something that wouldn’t highlight my smile lines and this still shows them after a long day but it is definitely a lot less noticeable than any other ... MoreThis sets a little dewy, which is what I wanted as I found my go to foundation Estée Lauder double wear was starting to look a bit cakey and settles in fine lines, I also wanted something a little more natural for work.I would say this is light coverage in comparison but it is buildable. I chose shade light warm which I think is a little dark for me unless I’m wearing a bit of tan, I may need to buy another colour to mix to make lighter. There are a broad range of colours but I would say it’s quite difficult to find a match unless you know a lot about your skin colour.At £8 for one I can’t really complain, I wanted something that wouldn’t highlight my smile lines and this still shows them after a long day but it is definitely a lot less noticeable than any other foundation. I will keep trialing with layering products to see if I can find a fix. Overall a lovely foundation and would recommend. £37 foundation compared to £8 definitely gives rivals a run for their money!
Justjordie
originally posted on elfcosmetics.comExcellent foundation if you have dry skin
16 June 2024
I am a big fan of the Flawless Satin Foundation and was very interested in seeing how Soft Glam compares. It is wonderful and a nice option if you prefer medium coverage (Flawless is lighter), and I would agree that Soft Glam is decently buildable. I am in my late 50s and have always had dry skin (even in my teens). I prep my skin with toner for dry skin, serum, and facial oil, then seal with moisturizer. I applied Soft Glam on two different days using putty primer the first day and the grip gel primer on the second day, and I saw no difference in the product performance. Soft Glam did not settle in my fine lines or pores (which are nearly invisible, hence the dry skin) and it lasted for a good 6 hours. I am fair-light complexion with cool undertones and hazel green ... MoreI am a big fan of the Flawless Satin Foundation and was very interested in seeing how Soft Glam compares. It is wonderful and a nice option if you prefer medium coverage (Flawless is lighter), and I would agree that Soft Glam is decently buildable. I am in my late 50s and have always had dry skin (even in my teens). I prep my skin with toner for dry skin, serum, and facial oil, then seal with moisturizer. I applied Soft Glam on two different days using putty primer the first day and the grip gel primer on the second day, and I saw no difference in the product performance. Soft Glam did not settle in my fine lines or pores (which are nearly invisible, hence the dry skin) and it lasted for a good 6 hours. I am fair-light complexion with cool undertones and hazel green eyes. My Flawless shade is Alabaster and Shade 20 was a match. I also purchased Shade 23, which is Light Cool, for the spring and summer months when I get a little more sun. The difference in shades was only slightly noticeable. I highly recommend Soft Glam if you have dry skin and you want a foundation with medium coverage.
DecaturGaGirl
originally posted on elfcosmetics.comGreat foundation!
8 June 2024
I wear a variety of foundation formulas finishes and shades I will mix them to get the perfect thing my main problem with this foundation is that color 24 light warm is quite orange and I even heard shade 25 light neutral is as well it wasn't horrible so I contacted elf and with their shade match guarantee I expected they would exchange it for me they did not they refunded my money said I can dispose of the wrong one so now I can just order the proper color. This is way above and beyond what I expected and wanted from elf again another reason they are my fave. I watched a girl use the other shade but if I had gone with what the shade match recommended I would not be in this situation it recommended shade 22 light warm.. so I also recommend using it I thought I had ... MoreI wear a variety of foundation formulas finishes and shades I will mix them to get the perfect thing my main problem with this foundation is that color 24 light warm is quite orange and I even heard shade 25 light neutral is as well it wasn't horrible so I contacted elf and with their shade match guarantee I expected they would exchange it for me they did not they refunded my money said I can dispose of the wrong one so now I can just order the proper color. This is way above and beyond what I expected and wanted from elf again another reason they are my fave. I watched a girl use the other shade but if I had gone with what the shade match recommended I would not be in this situation it recommended shade 22 light warm.. so I also recommend using it I thought I had gotten darker than I truly had. I did find this slightly gathered in forehead lines but not my smile lines where I expected but that could have been my fault I scrunched it while applying. It lasted the 9 hours I wore it and really wore nice. I felt it flexed with my skin and looked better as time passed. I have few flaws in my natural skin so it was easy for me to wear. It is for sure satin not matte not dewy. I think it's worth trying what foundation isn't closer to 10-15 in the drugstore nowadays this I liked. I need to try it more im even willing to buy a few shades at the price. Great job Elf!!
AWizner
originally posted on elfcosmetics.comI’ve been converted!
14 June 2024
To start off with, I have never worn foundation before in my life. I try and keep a very minimalist/natural look to my makeup so when I saw this, I figured that maybe I could use it for special occasions. I was a little hesitant to pick a shade since I’ve never worn foundation, only concealer, and went with shade 14 fair cool. It is a PERFECT match for me. When I put it on for a retail shift, I immediately fell in love. I felt so airbrushed and put together! My peach fuzz did look a bit pronounced up close but nothing else! I have dry skin and was worried about looking cakey but not at ALL. I finished with the power grip setting spray and it’s just such a natural look. I don’t feel like I’m wearing tons of makeup or look beyond my preference. This is absolutely ... MoreTo start off with, I have never worn foundation before in my life. I try and keep a very minimalist/natural look to my makeup so when I saw this, I figured that maybe I could use it for special occasions. I was a little hesitant to pick a shade since I’ve never worn foundation, only concealer, and went with shade 14 fair cool. It is a PERFECT match for me. When I put it on for a retail shift, I immediately fell in love. I felt so airbrushed and put together! My peach fuzz did look a bit pronounced up close but nothing else! I have dry skin and was worried about looking cakey but not at ALL. I finished with the power grip setting spray and it’s just such a natural look. I don’t feel like I’m wearing tons of makeup or look beyond my preference. This is absolutely going in my daily routine. Even after being in the humid weather all day and even after a session of ballet, I don’t notice any sort of difference. I don’t notice any oxidation or breakouts either. For me, it’s really the perfect foundation! Thank you elf for this <3
hailshehe
originally posted on elfcosmetics.comI wanted to love "Soft Glam" Foundation
29 June 2024
Based upon all the great reviews, I was so excited to try this product. First issue is the shade finder didn't work for me. I used two different perfectly matched foundation brands both of which pointed me to the same shade of Soft Glam. Way too light. But that's only part of the issue.The product has a heavy feel and gets into a few large pores and can't really be blended in without pretty much removing it. I am accustomed to using another brand of SPF tinted moisturizer and became more accustomed to a lighter feel. I was hoping Soft Glam had the same feel. But it doesn't. I even tried using it with my tinted moisturizer, but it still had a sticky, icky and heavy feel. Price is great - I had high hopes! It may work for others' skin types, and apparently does - ... MoreBased upon all the great reviews, I was so excited to try this product. First issue is the shade finder didn't work for me. I used two different perfectly matched foundation brands both of which pointed me to the same shade of Soft Glam. Way too light. But that's only part of the issue.The product has a heavy feel and gets into a few large pores and can't really be blended in without pretty much removing it. I am accustomed to using another brand of SPF tinted moisturizer and became more accustomed to a lighter feel. I was hoping Soft Glam had the same feel. But it doesn't. I even tried using it with my tinted moisturizer, but it still had a sticky, icky and heavy feel. Price is great - I had high hopes! It may work for others' skin types, and apparently does - just doesn't work for me.
AnnMC
originally posted on elfcosmetics.comMedium Coverage Satin Foundation
1 July 2024
I have a light complexion with combination skin that occasionally breaks out, especially in the T-zone. I tried the Soft Glam Satin Foundation and liked how evenly the product spreads over my skin. The 1.0 fl oz squeezable tube is portable and easy to use and you can control the amount of product that comes out.The shade match system recommended 13 Fair Neutral which is fair with neutral undertones color. The 11 Fair Neutral is the color before it and very similar so I wonder if that could have worked as well. The 13 Fair Neutral was a good match and appeared slightly lighter on me but that is fine because once I add in bronzer and blush, the color works. I would prefer lighter than darker because it is easier to add color than take away.I used my fingers, ... MoreI have a light complexion with combination skin that occasionally breaks out, especially in the T-zone. I tried the Soft Glam Satin Foundation and liked how evenly the product spreads over my skin. The 1.0 fl oz squeezable tube is portable and easy to use and you can control the amount of product that comes out.The shade match system recommended 13 Fair Neutral which is fair with neutral undertones color. The 11 Fair Neutral is the color before it and very similar so I wonder if that could have worked as well. The 13 Fair Neutral was a good match and appeared slightly lighter on me but that is fine because once I add in bronzer and blush, the color works. I would prefer lighter than darker because it is easier to add color than take away.I used my fingers, sponge and brush to see which application worked the best and all the results were very similar because this is a medium coverage and buildable product.Ingredients include 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts which help to retain moisture and keep the skin supple and soft.The foundation lasted throughout a whole day's wear about 7 hours with one touch upin the T-zoned area mid day around 3 hours. I didn't experience any oxidation, fading or piling. The foundation felt very comfortable on my skin with no irritation.
kclee
originally posted on elfcosmetics.comMixed feelings
8 June 2024
Very mixed feelings on this one. For reference, my skin is oily and I'm in my 40s. This foundation blends out very nicely with a brush. I felt like using a damp makeup sponge lifted away a lot of the product. Coverage is light-medium, and doesn't seem especially buildable. From a few feet away, the finish on this foundation is radiant and gorgeous, but up close it is oddly drying and calls attention to texture. Wears reasonably well through the day on oily skin. I do feel it's a bit heavier than a lot of the other foundations I've been using lately. TL;DR it's beautiful from a distance but oddly drying for a "hydrating" formula. If your skin is on the dryer side you'll want to prep well before use or skip this one.
RainyRose3
originally posted on elfcosmetics.comNot a foundation wearer, but...
29 June 2024
I do really like this! It has been years since I've worn a foundation. It was a step I felt I could skip because I didn't feel like my skin needed much coverage or anything. I don't vibe with the full coverage trend so I just didn't purchase any foundation for a while. However, the idea of this product that provides some basic coverage and a beautiful glow seemed intriguing. I also don't do shade matching well, especially online. So when I saw this foundation available at one of my local Walmarts, I definitely took a peak. My range of shades was wide enough but that almost scared me! But I picked pretty well and feel proud and less scared to match myself. I have worn this foundation everyday since I purchased it. It is lightweight enough but still adds the glow and ... MoreI do really like this! It has been years since I've worn a foundation. It was a step I felt I could skip because I didn't feel like my skin needed much coverage or anything. I don't vibe with the full coverage trend so I just didn't purchase any foundation for a while. However, the idea of this product that provides some basic coverage and a beautiful glow seemed intriguing. I also don't do shade matching well, especially online. So when I saw this foundation available at one of my local Walmarts, I definitely took a peak. My range of shades was wide enough but that almost scared me! But I picked pretty well and feel proud and less scared to match myself. I have worn this foundation everyday since I purchased it. It is lightweight enough but still adds the glow and kind of coverage I prefer without feeling heavy. So beautiful and can't wait to repurchase in the future.
MamaBekah
originally posted on elfcosmetics.comSolid drugstore foundation!
15 July 2024
I think this foundation works really well for $8! The packaging is nice - I actually enjoy the squeeze bottle as I can get most product out and I have more control. The liquid is kind of middle of the road (not too matte and not too luminous). It actually gives a natural finish if done right, and I could see it working for most skin types if skin is taken care of and properly prepped. It lasts most of the day with just slight fading in my chin area by end of day (I tend to rest my hand on my chin… bad, I know). It holds up with my slightly oily spots and 102F Utah dessert heat. I thought it looked really nice with the halo glow powder, but I also tried it with huda setting powder and that looked good too! I use elf camo concealer and wet n wild incognito concealer - ... MoreI think this foundation works really well for $8! The packaging is nice - I actually enjoy the squeeze bottle as I can get most product out and I have more control. The liquid is kind of middle of the road (not too matte and not too luminous). It actually gives a natural finish if done right, and I could see it working for most skin types if skin is taken care of and properly prepped. It lasts most of the day with just slight fading in my chin area by end of day (I tend to rest my hand on my chin… bad, I know). It holds up with my slightly oily spots and 102F Utah dessert heat. I thought it looked really nice with the halo glow powder, but I also tried it with huda setting powder and that looked good too! I use elf camo concealer and wet n wild incognito concealer - This foundation is compatible with both. Really little to no complaints. Overall: It’s not my favorite drugstore foundation (I like loreal freshwear and loreal true match a tiny bit), but I’d totally get it again and alternate it with my others.
Ally84
originally posted on elfcosmetics.comWorst ever
14 September 2024
Very thin; goes on like tinted water (even after shaking the container). If applied over any other product, including ELF primers, it rolls right off (maybe it's designed to make us buy all the "power grip" products in order to be able to wear it?). If applied over bare skin, it sinks into pores and fine lines immediately, filling them with a bright yellow color (even when using a cool shade). It's neither creamy nor buildable. It offers zero coverage even after multiple coats with a beauty blender. Using a brush didn't help either. This foundation made my skin look much worse than it does with no makeup at all. This product went right back to the store as soon as I was off work. ELF used to be my go-to brand, but quality has gone way down the last few years, ... MoreVery thin; goes on like tinted water (even after shaking the container). If applied over any other product, including ELF primers, it rolls right off (maybe it's designed to make us buy all the "power grip" products in order to be able to wear it?). If applied over bare skin, it sinks into pores and fine lines immediately, filling them with a bright yellow color (even when using a cool shade). It's neither creamy nor buildable. It offers zero coverage even after multiple coats with a beauty blender. Using a brush didn't help either. This foundation made my skin look much worse than it does with no makeup at all. This product went right back to the store as soon as I was off work. ELF used to be my go-to brand, but quality has gone way down the last few years, especially for foundations and skin care.