Product description Lush, luxurious color that lasts for 12 hours. Keep lips moisturized all day with a single swipe of long-lasting, high pigment color that's comfortable to wear and sumptuously soft. Clinically proven to keep lips moisturized all day, beautiful color moisturizing lipstick is infused with moisture-enriched pigments that provide rich, lasting color and leave your lips feeling soft and smooth. Volulip helps to seal in moisture to give your lips a fuller, more sumptuous appearance. Volulip has also been shown to increase the look of lip volume by 15% and firmness by 13% Benefits Rich, lasting color and leave your lips feeling soft and smooth. Suggested use Smooth stick over lips to help seal in moisture and plump the look of lips.