Estee Lauder Pure color Envy Lipstick claims to offer incredible pigment that lasts for up to 6 hours and a Time Release Encapsulated Moisture Complex which is exclusive to this collection and contains hyaluronic acid to seal in hydration. It’s soft as butter, classically packaged, long lasting and extremely soft and pigmented. Discreet is a warm caramel brown nude color. About the Brand Estée Lauder started her own beauty company in 1946. Her business, which includes such product lines as Estée Lauder, MAC Cosmetics and Clinique, continues to thrive to this day. Beautician and business executive Estée Lauder, born in Queens, New York, in 1908 (though there is some speculation that she was actually born two years earlier, in 1906), started a beauty company with a skin cream developed by her chemist uncle. After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. in 1946. In 1953, her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with her marketing strategies as her cosmetic products, eventually making her the richest self-made woman in the world.