This is the next generation of hair protein reconstruction technology designed to restore hair structure and repair hair that is hopelessly damaged from excessive chemical treatments or environmental factors. Hair will be effectively rebuilt and restored to a healthy state. The use of mid-micron proteins allows the repair process to be gentle and constant through regular use of the shampoo each time the hair is washed. Formulated with effective proteins from Sweet Almond and Rice to increase hair strength and keratin levels, whilst also improving colour brightness and reducing fade. This Product is Vegan Friendly.