The pigment in this sampoo is very strong. You will only need a small amount of sampoo to reach the affect the you need. I find the sampoo is moisturising not harsh on your hair.

Are you tired off having brassy hair? Tired of purple shampoos dying your hair purple and stripping hair off all moisture. This is it. It’s hard to find but it’s available on Amazon CAD. This is the best. The ONLY purple shampoo I have found that is such a dark purple that doesn’t dry my hair out or turn my hair purple. I have been blonde my entire life I have tried everything. I wash with shampoo, apply this for 5 minute once a week then follow with regular conditioner. This is HG will forever be loyal to this product

I will never, ever go back to another purple shampoo as long as I live. This stuff is it. If you want major toning without your hair becoming extremely dry, go buy yourself a bottle right now! It’s expensive, but last quite a while and is worth every penny.

This is my new forever go too! Be careful it can stain hands and nails. But it’s exactly like a toner. Platinum or light blonde it works for both (my daughter and i both use it. She is platinum with pink ends, I’m light ash blonde mixed w platinum). It is worth the price point for the set. I org purchased a trial size and immediately purchased the large size. It is pigmented and i do suggest a strong conditioner or the evo blond conditioner but it made my hair feel healthy not dry like other toning shampoo has. Start slow because 3 mins left my hair a Grey white and it lasts for WEEKS! The only downside is the staining but using in the shower didn’t cause any issues. I had some staining on my hands when helping my teenager do the waist length platinum hair but it ... MoreThis is my new forever go too! Be careful it can stain hands and nails. But it’s exactly like a toner. Platinum or light blonde it works for both (my daughter and i both use it. She is platinum with pink ends, I’m light ash blonde mixed w platinum). It is worth the price point for the set. I org purchased a trial size and immediately purchased the large size. It is pigmented and i do suggest a strong conditioner or the evo blond conditioner but it made my hair feel healthy not dry like other toning shampoo has. Start slow because 3 mins left my hair a Grey white and it lasts for WEEKS! The only downside is the staining but using in the shower didn’t cause any issues. I had some staining on my hands when helping my teenager do the waist length platinum hair but it did come off my hands and nails quicker than my hair. This product definitely added an extra month or two between bleaching or toning if not more!

Best purple shampoo I've tried!

I've tried so many toning shampoos/conditioners for blonde hair but this one is easily the best so far! Even better than the conditioner version of this. My hairdresser has gorgeous creamy blonde hair and this is what she recommended for me. The shampoo is very thick (so you have to be patient with the pump) and super, super pigmented! It stains your hands a little at first (and be careful if you have white tiles) but I find by the time I've finished my shower the stain is mostly gone. Just make sure you rinse this thoroughly out of your hair because it can really grab on light & porous hair. As long as I have blonde in my hair I won't be without this in my shower!

Drys out hair horribly

I found this shampoo to be incredibly drying. I have tried it both with the accompanying Evo platinum conditioner (which was worse) and then with my best softest conditioner and it still left my hair feeling horrible and dry (and my hair is actually in good condition). As this is a sulfate-free shampoo I thought it would do the trick in terms of toning and be more gentle, but it is a great disappoint and I won't be using it again.

Fantastic Platinum Blonde Toning Shampoo!

Fantastic Platinum Blonde Toning Shampoo! Leaves my hair vibrant and free of brassiness. A little goes a long way! Definitely a must-have for blonde maintenance.

Perfect for Gorgeous, Cool Blonde Tones!

Perfect for Gorgeous, Cool Blonde Tones! Enhances color vibrancy, banishes brassiness, and leaves hair feeling fresh and fabulous. A must-have for blonde beauties!

The BEST toner ever

I struggle with my hair getting really yellow and when I tone it normally it gets really patchy with some places yellow and others purple. But with this one it lathers really nicely I should mention too, but it’s so even and I left it for about 4 minutes. My hair is the perfect cool toned blonde and I’m so excited about it!! 🥹

Used on clip in extensions

This is the cheapest sulfate free shampoo I could find and it worked nicely on my clip in extensions. I did use the olaplex range with it but it definitely toned my exensions without turning them super dry and frizzy