PROMOTE Shampoo gently cleanses while protecting each strand from breakage. The clean, colour-safe formula is enriched with Baobab to instantly hydrate and shield hair from heat and styling damage. Each strand is nourished and strengthened to reduce split ends while providing control for frizz and flyaways. Nourishing botanicals infuse the scalp to promote healthy hair growth. Hair is left bouncy, soft, and ultra-shiny. Follow with PROMOTE Conditioner and Activator for optimal results. Suitable for those experiencing: mild postpartum thinning and hair loss, dry hair, split ends, breakage, slow hair growth and styling damage. Perfect for those experiencing: mild postpartum thinning and hair loss, dry hair, split ends, breakage, slow hair growth and styling damage.