Established in 1929, Ferrari was first recognized on the international scene for its excellence in motorsports. Ferrari’s race cars have come to epitomize the ultimate in quality, sophistication, and luxury. The company’s popular line of colognes allows fans from all corners of the world and all levels of income to experience their own piece of the glamorous brand. In 1999 Ferrari made its first steps into a completely new direction by launching the brand's first perfume, Ferrari Black. The oriental composition with sweet notes has been a commercial success since it had hit the shelves. While their cars are financially out of reach for most people, the fragrance gives the wearer the feeling of owning a piece of merchandise from a world-famous and exclusive luxury brand. In order to bring a piece of Ferrari to more and more homes, the brand soon launched their second fragrance, another one for men, in 2001. The name of the woody and mossy scent is Ferrari No. 1. In 2003 a new scent composed of elegant notes around an intense patchouli with the well-thought-out name of Ferrari Racing was launched. The aromas of spice, citrus and fruit blend into a masculine fragrance that is playful yet mysterious. Created in 1999 by Ferrari, Ferrari Black is a modern men's scent. It is seductive and sweet, but never overpowering. Top notes of lime, bergamot, red apple and sensual plum mingle for a delicious first impression before cinnamon is introduced for a fresh, spicy edge. A fragrance for confident men. Ferrari Black captures the feeling of warm spring nights.