First Instinct Blue from Abercrombie & Fitch is announced as unexpected, bold and truly masculine. It is Abercrombie's fragrant interpretation of the moment of exhilaration when you feel the sky's the limit. First Instinct Blue is a fresh, one-of-a-kind Fougere scent for the adventurous man who lives by his First Instinct. Its aromatic-fougere composition opens up with the freshness of frozen apple, develops with crisp lavender, but then leaves a deeper trail of addictive amber. The creation is signed by Yves Cassar from IFF. He reportedly wanted to create a fragrance that would combine the core values of the brand with the blue color, resulting in a combination of exhilarating fresh notes enhanced with spicy notes, and balanced by the intense power of amber. First Instinct Blue was launched in 2018.