Our ultra-smooth Florsheim Shoe Cremes combine the right amount of naturals oils; waxes; lanolin; and pigments to restore moisture to leather; while also providing a soft and natural shine after a light buff. Ideal for use on smooth leather footwear and accessories. Florsheim Shoe cremes are blended in small vats to exacting standards. Application: Always clean the leather surface prior to applying. With a dauber brush apply small amount of shoe creme. Gently rub the creme into the shoe until it has been fully absorbed into the leather. Brush and buff to the required gloss using polishing brush and cloth. Always test in a concealed area first. Not for use on suede or nubuck leathers. Always close container tightly after each use. Florsheim Shoes handcraft all shoes and accessories for the man who cares.