What makes Fluf lunch bags so different? They don't stink. Literally. Most lunch bags quickly inherit an impossible-to-wipe-clean, funky lunch bag smell (you know the one). Not ours. Forgot to clean out your lunch bag over the weekend? No worries! Rinse the lining in the sink with soap and water (it dries instantly) and throw the entire bag in the washing machine anytime. It'll come out smelling like roses.